CII Virtual Session on Blue Ocean Strategy & Reverse Innovation
Context Setting
In today's dynamic business landscape, there are immense
opportunities for growth and innovation. Embracing new strategies can lead to
untapped market potential and increased profit margins. Our training program on
Blue Ocean Strategy and Reverse Innovation is designed to help industry leaders
break free from these constraints and discover new market opportunities.
The program will guide participants through the principles of Blue Ocean Strategy, which focuses on creating uncontested market space and making the competition irrelevant. It will also delve into Reverse Innovation, where innovations from emerging markets are brought back to developed markets, creating value and driving growth.
Objective
- Equip participants with
the tools and frameworks to develop and implement Blue Ocean Strategy,
including understanding the Strategy Canvas and the Four Actions
Framework.
- Illustrate the
principles of Reverse Innovation and its application in developed markets
through case studies.
- Enable participants to
identify & eliminate conventional boundaries of red oceans,
introducing the six paths to developing Blue Ocean Strategy and their
practical applications.
- Emphasize the importance
of visual strategy and the steps involved in visualizing strategy,
highlighting the significance of reaching beyond existing customers.
- Explain the profit model
of Blue Ocean Strategy and the Blue Ocean Idea Index, focusing on the
sequence of strategy elements: Buyer, Price, Cost, and Adoption.
Key Takeaways
Actionable Plan for Implementing Blue Ocean & Reverse Innovation Strategy
Participation Fees
Please connect ganesh.kharabe@cii.in for furher information
Faculty
Mr Jayant Shrikhande
Who Should Attend / Target Audience
Venue
MS Teams
